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Ep 211 - Developing an ROAS Ecosystem
Manage episode 425290783 series 1094090
In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
113 episoder
Manage episode 425290783 series 1094090
In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
113 episoder
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