078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)

Life on Mars - A podcast from MarsBased

Explore the power of AI in streamlining content creation and productivity in our latest podcast episode. We're joined by Clemens Rychlik from Bourbon, where he serves as COO, and the man behind the Barcinno newsletter, diving into how AI, including ChatGPT, is reshaping tasks like proofreading and SEO optimization. Clemens shares his insights on using AI for authoritative content, while we discuss balancing client projects with our own. This episode is a must-listen for anyone using AI tools or interested in their potential.

We delve into how AI aids in language-related tasks such as transcription, translation, and grammar checking, highlighting efficiency boosts from tools like Otter, DeepL, and Grammarly. Àlex also shares how AI has revolutionized his Excel workflows and other day to day tasks, emphasizing the importance of human expertise in refining AI outputs and maintaining a brand's voice.

We conclude by examining AI's impact on SEO and content strategies, noting its quirks and the importance of accuracy in the digital realm. The episode also covers our hands-on experience with an internal prompt library, setting the stage for a future where AI and human creativity merge to produce impactful content as Marspace approaches its ten-year milestone.
We don't know if these show notes, generated 95% by an AI, would be seen as great in the eyes of Google, but what we know for sure is that we have the best audience in the world. Thanks a tonne for listening to our show!
By the way, we're celebrating 10 years in a few weeks. Make sure to send us questions for a special 10-years Q&A episode with the founders of MarsBased. Send them at [e-mail]!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Kapitler

1. The journey of creating the MarsBased website (00:02:25)

2. Pluto-based: Creating a Logo and Translating Website Content (00:09:04)

3. The importance of double-checking AI-generated content. (00:17:19)

4. The dangers of leaving AI work unchecked. (00:21:08)

5. Confusion between radio program and podcast explained (00:26:00)

6. The emergence of AI snippet optimization in SEO (00:29:02)

7. Importance of controlling the first part of the SEO equation (00:31:53)

8. Experimenting with AI tools for faster learning (00:35:13)

9. The impact of AI on specialization and expertise (00:43:30)

10. Developing a content brand messaging playbook and buyer personas (00:52:44)

11. The future repercussions of DIY marketing and coding efforts (00:55:57)

12. Extending help and collaboration in the marketing and fintech space (01:00:11)