#39: Global Brand, Local Relevance Liquid Barcodes Loyalty podcast

Artwork

Business Marketing Paula Thomas

Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Liquid Barcodes Loyalty Podcast « »
#39: Global Brand, Local Relevance

4y ago 7:38

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MP3•Episoder hjem

Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

As the world's largest quick service restaurant, McDonald's is a global brand that adapts its marketing strategy to local marketing needs around the world in fascinating ways.

This article discusses the varying levels of generosity available globally to McCafé customers, to drive loyalty in this increasingly important category, as well as insights on its increasing focus on technology, such as the ability for customers to manage their own data, and simpler ordering options for US customers such as Siri shortcuts.

Listen to this week's episode of the Live Loyalty podcast to hear how this global giant is competing in the "latest battle ground" for consumer loyalty, as well as ideas on how it might evolve its approach in the future.

Show Notes:

1) Article - Global Brand, Local Relevance - McCafé Rewards

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

Artwork

#39: Global Brand, Local Relevance

Liquid Barcodes Loyalty Podcast

published 4y ago

Del

MP3•Episoder hjem

Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

As the world's largest quick service restaurant, McDonald's is a global brand that adapts its marketing strategy to local marketing needs around the world in fascinating ways.

This article discusses the varying levels of generosity available globally to McCafé customers, to drive loyalty in this increasingly important category, as well as insights on its increasing focus on technology, such as the ability for customers to manage their own data, and simpler ordering options for US customers such as Siri shortcuts.

Listen to this week's episode of the Live Loyalty podcast to hear how this global giant is competing in the "latest battle ground" for consumer loyalty, as well as ideas on how it might evolve its approach in the future.

Show Notes:

1) Article - Global Brand, Local Relevance - McCafé Rewards

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

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