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#47: What About Whatsapp

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Manage episode 318663370 series 3234937
Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

With over 2 billion users on its messaging platform, there's no doubt that What'sapp is the most powerful communication tool in the world.

Already dominating customer conversations, this article discusses the platform's latest surge in popularity and some of the innovative ways that commercial brands and other services such as the World Health Organisation are leveraging the scale and simplicity of the platform to support their customers.

We discusses examples of the platform being used for both grocery ordering and pharmacy supplies, with emerging markets in particular creating exciting concepts that leverage Whatsapp's extraordinary power.

Simplicity and effective communication are both well documented drivers as a driver of customer loyalty, so in this article we discuss the extraordinary potential to leverage Whatsapp to support customer communication and connection and ultimately drive more loyalty.

Show Notes:

1) What About What'sApp - Loyalty article on Liquid Barcodes

  continue reading

63 episoder

Artwork
iconDel
 
Manage episode 318663370 series 3234937
Innhold levert av Liquid Barcodes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Liquid Barcodes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

With over 2 billion users on its messaging platform, there's no doubt that What'sapp is the most powerful communication tool in the world.

Already dominating customer conversations, this article discusses the platform's latest surge in popularity and some of the innovative ways that commercial brands and other services such as the World Health Organisation are leveraging the scale and simplicity of the platform to support their customers.

We discusses examples of the platform being used for both grocery ordering and pharmacy supplies, with emerging markets in particular creating exciting concepts that leverage Whatsapp's extraordinary power.

Simplicity and effective communication are both well documented drivers as a driver of customer loyalty, so in this article we discuss the extraordinary potential to leverage Whatsapp to support customer communication and connection and ultimately drive more loyalty.

Show Notes:

1) What About What'sApp - Loyalty article on Liquid Barcodes

  continue reading

63 episoder

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