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Innhold levert av FT Events LLC and Tommy Danielsen. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av FT Events LLC and Tommy Danielsen eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Loyalty Leaders Podcast: The Power of Customer Fandom

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Innhold levert av FT Events LLC and Tommy Danielsen. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av FT Events LLC and Tommy Danielsen eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In Episode 10 of the Loyalty Leaders Podcast, we discuss the growing importance of fandom in turning strong customer relationships into strategic business assets.

Segment One: Rick Ferguson and Fanatics' VP of Loyalty Doug Glazer delve into the challenges and opportunities of building loyalty with sports fans, the importance of actioning customer data, and Fanatics' plans to build a true cross-company coalition to engage with sports fans at every stage of the customer journey.

Segment Two: Phil Rubin joins retail loyalty expert Matt Garrett to ponder the middle-aged doldrums of loyalty marketing and how empowered brand fans can become strategic assets for customer-centric enterprises.

  continue reading

31 episoder

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iconDel
 
Manage episode 410201381 series 3563040
Innhold levert av FT Events LLC and Tommy Danielsen. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av FT Events LLC and Tommy Danielsen eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In Episode 10 of the Loyalty Leaders Podcast, we discuss the growing importance of fandom in turning strong customer relationships into strategic business assets.

Segment One: Rick Ferguson and Fanatics' VP of Loyalty Doug Glazer delve into the challenges and opportunities of building loyalty with sports fans, the importance of actioning customer data, and Fanatics' plans to build a true cross-company coalition to engage with sports fans at every stage of the customer journey.

Segment Two: Phil Rubin joins retail loyalty expert Matt Garrett to ponder the middle-aged doldrums of loyalty marketing and how empowered brand fans can become strategic assets for customer-centric enterprises.

  continue reading

31 episoder

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