The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Innhold levert av WebmasterRadio.FM. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WebmasterRadio.FM eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!
Gå frakoblet med Player FM -appen!
Psychological Architectures for Conversion with Brian Cugelman
MP3•Episoder hjem
Manage episode 234509702 series 2510030
Innhold levert av WebmasterRadio.FM. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WebmasterRadio.FM eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and data science. He has has trained well over 150 companies on the science of persuasive technology, through his popular York University workshop on Persuasive Psychology and Interactive Design, which frequently sells out. His research on the psychology of health behavior change websites is published in the worlds top scientific e-health journal. Even the Pentagon invited Brian to educate them about persuasive design. Through AlterSpark, Brian helps clients leverage psychology and statistics to design higher converting online technologies and campaigns.
…
continue reading
167 episoder
MP3•Episoder hjem
Manage episode 234509702 series 2510030
Innhold levert av WebmasterRadio.FM. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WebmasterRadio.FM eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and data science. He has has trained well over 150 companies on the science of persuasive technology, through his popular York University workshop on Persuasive Psychology and Interactive Design, which frequently sells out. His research on the psychology of health behavior change websites is published in the worlds top scientific e-health journal. Even the Pentagon invited Brian to educate them about persuasive design. Through AlterSpark, Brian helps clients leverage psychology and statistics to design higher converting online technologies and campaigns.
…
continue reading
167 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.