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Content Pillars; The What, Why, and How with Holly Cardamone

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Manage episode 357979940 series 3425725
Innhold levert av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.

To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.

Read the full show notes and find out more about Holly at https://www.madmarketingmums.com/episode15

Connect with us:

  continue reading

62 episoder

Artwork
iconDel
 
Manage episode 357979940 series 3425725
Innhold levert av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.

To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.

Read the full show notes and find out more about Holly at https://www.madmarketingmums.com/episode15

Connect with us:

  continue reading

62 episoder

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