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How To Market Your Super-Niche Business Online with Michelle Lange

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Manage episode 359124781 series 3425725
Innhold levert av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.
While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!

In this episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in content marketing for super-niche industries.

Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.
This episode covers:

  • Marketing issues experienced by those working in a super-niche industry
  • The mindset shift required to succeed online when marketing your niche business
  • How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
  • Tactics to get more eyes on your niche or highly-regulated business.

Read the full show notes and learn more about Michelle at
https://www.madmarketingmums.com/episode18

Connect with us:

  continue reading

62 episoder

Artwork
iconDel
 
Manage episode 359124781 series 3425725
Innhold levert av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.
While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!

In this episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in content marketing for super-niche industries.

Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.
This episode covers:

  • Marketing issues experienced by those working in a super-niche industry
  • The mindset shift required to succeed online when marketing your niche business
  • How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
  • Tactics to get more eyes on your niche or highly-regulated business.

Read the full show notes and learn more about Michelle at
https://www.madmarketingmums.com/episode18

Connect with us:

  continue reading

62 episoder

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