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#114 - Sustaining Success: Oliver Yuan on scaling BRITA in China (Part 2)

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Manage episode 412947983 series 2994027
Innhold levert av Thomas Derksen & Damian Maib, Thomas Derksen, and Damian Maib. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Thomas Derksen & Damian Maib, Thomas Derksen, and Damian Maib eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Join us for the second part of our enlightening conversation with Oliver Yuan on the Made in China Podcast. In this episode, Oliver delves deeper into the strategies and cultural insights that helped BRITA not just enter but excel in the Chinese market.

From pioneering multi-channel sales strategies to navigating the complexities of cross-cultural management, Oliver shares invaluable lessons on maintaining momentum and innovating in a dynamic environment. Discover how BRITA adapted its approach to e-commerce, harnessed data for targeted marketing, and managed a diverse team to drive its growth from 100 million euros to a dominant position in the market.

This episode is a must-listen for anyone interested in understanding the intricacies of sustaining business growth and innovation in an increasingly competitive global landscape. Tune in to gain a deeper perspective on building resilience and agility in international business.

Have a look at Oliver Yuan too!
Click here for our LinkedIn accounts:
Damian
Thomas

Send us a text

  continue reading

151 episoder

Artwork
iconDel
 
Manage episode 412947983 series 2994027
Innhold levert av Thomas Derksen & Damian Maib, Thomas Derksen, and Damian Maib. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Thomas Derksen & Damian Maib, Thomas Derksen, and Damian Maib eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Join us for the second part of our enlightening conversation with Oliver Yuan on the Made in China Podcast. In this episode, Oliver delves deeper into the strategies and cultural insights that helped BRITA not just enter but excel in the Chinese market.

From pioneering multi-channel sales strategies to navigating the complexities of cross-cultural management, Oliver shares invaluable lessons on maintaining momentum and innovating in a dynamic environment. Discover how BRITA adapted its approach to e-commerce, harnessed data for targeted marketing, and managed a diverse team to drive its growth from 100 million euros to a dominant position in the market.

This episode is a must-listen for anyone interested in understanding the intricacies of sustaining business growth and innovation in an increasingly competitive global landscape. Tune in to gain a deeper perspective on building resilience and agility in international business.

Have a look at Oliver Yuan too!
Click here for our LinkedIn accounts:
Damian
Thomas

Send us a text

  continue reading

151 episoder

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