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The Marketing Secrets of Wellness Business Owners Part 2 | MTM111
Manage episode 308512269 series 3013923
Innhold levert av Michelle McGlade, Michelle McGlade: Female Entrepreneur, and Business Strategist. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michelle McGlade, Michelle McGlade: Female Entrepreneur, and Business Strategist eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
We’re back!! This is part 2 of a three-part series on the ‘secrets’ to marketing. If you haven’t listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you’re ready because we’ll be diving into secret number two: How to create an offer and get those dream clients.
Key Insights & Aha Moments:
*Last week we talked about the fact you can create an automated marketing system without being tech savvy.
*This week we’ll be discussing how you can create that — amazing — offer to attract your dream client.
*What are some of the benefits of creating a free offer?
*When trying to attract clients, try not to use wellness speak. The average Joe wouldn’t understand it!
*How do you even begin to create a free offer?
*Research, research, research! You’ve got to research your ideal clients! Then, you’ve got to explain in their own words what exactly they’re feeling.
*How do you research your clients? Talk to people! Interview your ideal customer and find out what some of their struggles are.
*Leverage search engines! Forums are not dead. In fact, they’re very much alive.
*Need examples? Stay ’till the end where I’ll lay it all on you. This is how a client of mine was able to nail their free offer and, you guessed it, get those dream clients!
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