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First, They Laugh at You
Manage episode 312244731 series 3231006
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So you’ve got a big, new idea — but how do you know if it’s as good as you think it is? Or even if you’re addressing the right problem? On this episode, we share how we judge the quality and viability of our own ideas. Elena Valentine interviews entrepreneur and design process pioneer Chris Conley about how design thinking can help you create amazing ideas (7:07). Marketing guru David Meerman Scott drops by to discuss the big new ideas that inspired his new book “Fanocracy” and how he brings his ideas out into the world (15:47).
Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast
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