Ep 362: Operating Within Realities

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 362: Operating Within Realities

Kevin Oakley, is joined by Julie Jarnagin and Jackie Lipinski, and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers.

Story Time (4:00):

• Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter.
• Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity
• Kevin reminds us that there's reality, but within reality, there's always things you can control.

In The News (19:31)

• New technology, old-world style: Zillow reveals 2025's home trends (https://zillow.mediaroom.com)
• LinkedIn Video Posts Generate 3x More Reach, Study Finds (https://www.searchenginejournal.com)
• Average Age of First-Time Homebuyer Hits All-Time High (https://www.newsweek.com)

Things We Love - Things We Hate (44:04):

• Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning".
• Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids.
• Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year.

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