Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing At IronSource Marketers In Capes podcast

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Business Eytan Buchman

Innhold levert av Eytan Buchman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Eytan Buchman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing at ironSource

4+ y ago 9:21

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M4A•Episoder hjem

Innhold levert av Eytan Buchman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Eytan Buchman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Every B2B marketer I know is incredibly jealous of slim, streamlined B2C products that offer one service to one type of buyer. Throw in stacks of products for multiple buyers, a few acquisitions, massive B2B scaling...and the brand life for marketers gets rough. In this episode, we dive deep with Melissa Zeloof, the VP Marketing at ironSource, to understand how she navigates the brand terrain. In just under ten minutes we cover: The approach that stopped ironSource from Lowest Common Denimonator-ing themselves to death, how a brand land and expand model works , two marketing strategies she recommends to start early on in a brand's life and how ironSource took thought leadership to the next level with LevelUp+, a sprawling educational brand play that combines contributed content with podcasts, blogs, and even events. Learn more about Marketers in Capes, see Melissa's favorite marketing tools, and get some concrete examples of how she crushes it at buchman.co.il/ironsource

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41 episoder

#Business #Eytan Buchman

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Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing at ironSource

Marketers In Capes

0-10 subscribers

published 4+ y ago

Del

M4A•Episoder hjem

Innhold levert av Eytan Buchman. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Eytan Buchman eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Every B2B marketer I know is incredibly jealous of slim, streamlined B2C products that offer one service to one type of buyer. Throw in stacks of products for multiple buyers, a few acquisitions, massive B2B scaling...and the brand life for marketers gets rough. In this episode, we dive deep with Melissa Zeloof, the VP Marketing at ironSource, to understand how she navigates the brand terrain. In just under ten minutes we cover: The approach that stopped ironSource from Lowest Common Denimonator-ing themselves to death, how a brand land and expand model works , two marketing strategies she recommends to start early on in a brand's life and how ironSource took thought leadership to the next level with LevelUp+, a sprawling educational brand play that combines contributed content with podcasts, blogs, and even events. Learn more about Marketers in Capes, see Melissa's favorite marketing tools, and get some concrete examples of how she crushes it at buchman.co.il/ironsource

… continue reading

41 episoder

#Business #Eytan Buchman

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