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Innhold levert av Enrico Dolcecore. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Enrico Dolcecore eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Like A Hurricane

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Manage episode 444745292 series 3438183
Innhold levert av Enrico Dolcecore. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Enrico Dolcecore eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disruptions like power outages and key staff changes. This episode is all about understanding how to respond and recover effectively, with a focus on re-evaluating priorities especially during the cleanup phase, to rebuild stronger and use challenges as stepping stones for growth.
Throughout our conversation, we explore the importance of maintaining a growth mindset and staying committed to your vision, even when adversity strikes. Whether it's expanding chiropractic care or any business pursuit, I'm here to remind you of the value in taking proactive actions and aligning your operations with personal satisfaction rather than just financial goals. Listen in to discover how swift, decisive action can safeguard your business in turbulent times and why sometimes, a momentary pause can be just as strategic. This is a journey into resilience, adaptability, and staying positive amidst life's inevitable storms.

Send us a text

  1. Join Marketing 101 for Chiropractors Facebook Group here
  2. Learn more at EnricoD.com
  3. Book a free discovery call with Enrico to level up your business
  continue reading

Kapitler

1. Like A Hurricane (00:00:00)

2. Business Strategies in Stormy Times (00:00:23)

3. Rebuilding and Resilience in Business (00:07:17)

4. Business Resilience Through Immediate Action (00:16:20)

102 episoder

Artwork

Like A Hurricane

Marketing 101 for Chiropractors

published

iconDel
 
Manage episode 444745292 series 3438183
Innhold levert av Enrico Dolcecore. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Enrico Dolcecore eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disruptions like power outages and key staff changes. This episode is all about understanding how to respond and recover effectively, with a focus on re-evaluating priorities especially during the cleanup phase, to rebuild stronger and use challenges as stepping stones for growth.
Throughout our conversation, we explore the importance of maintaining a growth mindset and staying committed to your vision, even when adversity strikes. Whether it's expanding chiropractic care or any business pursuit, I'm here to remind you of the value in taking proactive actions and aligning your operations with personal satisfaction rather than just financial goals. Listen in to discover how swift, decisive action can safeguard your business in turbulent times and why sometimes, a momentary pause can be just as strategic. This is a journey into resilience, adaptability, and staying positive amidst life's inevitable storms.

Send us a text

  1. Join Marketing 101 for Chiropractors Facebook Group here
  2. Learn more at EnricoD.com
  3. Book a free discovery call with Enrico to level up your business
  continue reading

Kapitler

1. Like A Hurricane (00:00:00)

2. Business Strategies in Stormy Times (00:00:23)

3. Rebuilding and Resilience in Business (00:07:17)

4. Business Resilience Through Immediate Action (00:16:20)

102 episoder

Alle episoder

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Discover the key to transforming your chiropractic marketing efforts and avoid the pitfalls that could be holding you back. Have you ever wondered why your Facebook ads aren't converting as expected? Join Dr. Enrico as he uncovers the common mistakes chiropractors make and offers insights into crafting compelling ads that truly engage your target audience. Learn how to stop relying on generic offers and start using personalized strategies that build brand recognition and trust over time. Unlock effective digital marketing strategies tailored for chiropractors who face the challenge of competing with larger medical institutions. Dr. Enrico shines a light on the power of niche keyword targeting and the invaluable role of video content in building patient trust. With practical advice on producing authentic office videos and leveraging eye-catching visuals, this episode equips you with the knowledge to enhance your online presence and capture the attention of potential patients. Discover how discount offers and retargeting strategies can significantly amplify your marketing efforts. This episode isn't just about tactics; it's about commitment. Dr. Enrico emphasizes the importance of personal connection and ongoing support in the digital marketing journey. Unlike many agencies, he stresses the dedication to being there for clients, fostering growth, and embracing technological advancements like AI. Celebrate the vital role chiropractors play in their communities and feel inspired to continue your invaluable work, leveraging these insights to thrive well into 2025 and beyond. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Unlock the secrets to revolutionizing your chiropractic practice with the power of AI and app integration. Imagine a world where appointment bookings, content creation, and social media management are no longer a burden. This episode promises to guide you through the latest technological tools, from Canva and ChatGPT to Hootsuite and Later, aimed at simplifying your workflow and allowing you to focus on what truly matters: providing exceptional care. We'll explore how apps like SCED, TrackStep, and Review Wave can enhance patient interactions and reduce staff workload, while content creation tools like Jasper and Lumen5 can attract a tech-savvy audience with compelling blog posts, ad copy, and videos. We also tackle the nuts and bolts of business growth, emphasizing the significance of creating optimized content with a "done is better than perfect" mindset. Discover how AI tools like CapCut and Opus AI simplify video editing, and how AI-driven platforms like Google Ads and Meta can supercharge your ad campaigns. Learn the importance of streamlining patient onboarding with systems that auto-populate information and minimize paperwork. Finally, we highlight the role of Google Analytics 4 in understanding web traffic, alongside the potential of AI in personalized patient education. Embrace these insights to meet modern demands for ease and efficiency, ultimately growing your practice and better serving your community. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Unlock the secrets of impactful marketing with the power of video content! Discover how businesses are transforming their strategies as we look toward 2025, with video proving to be the ultimate tool for retaining audience attention. I, Dr. D, alongside the insightful Jordan Parker, reveal how chiropractic practices are thriving contrary to outdated beliefs about advertising inefficacy. We delve into how video content is not just a trend but a necessity for building brand trust and awareness in today's fast-paced digital landscape. Learn how even the most traditional practices can gain a competitive advantage by embracing video ads and educational content. But that's not all—explore the art of creating engaging educational videos that captivate and inform. With tips inspired by creators like Dr. Matt, this episode covers everything from mastering captivating visuals to crafting those all-important attention hooks. We also journey through the evolution of sales tactics, reflecting on the shift from the old-school, "sleazy" sales stereotypes to today's focus on authenticity and genuine connection. Embrace modern strategies, leverage testimonials, and fine-tune your content to build trust with your audience. This engaging episode promises to arm you with the tools to not only understand but thrive in the evolving world of video marketing. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
What if you could turn predictable slow seasons into periods of thriving growth for your chiropractic practice? Join me, Dr. Enrico Dolcecore, as we explore the art of crafting a powerful marketing calendar for 2025. By diving into past performance data, we uncover hidden trends and strategize for both peak and low periods, ensuring that you're always ahead of the curve. You'll learn the secrets of planning around personal and team events, and how to keep your growth momentum strong even when vacations roll in. Don't miss the live session on December 9th on YouTube, where I'll be offering personalized advice and answering your most pressing questions. We'll also look at how to harness community-level engagements to elevate your practice during the second quarter of the year. By aligning your marketing with seasonal themes like stress awareness activities and Easter wellness celebrations, you can boost your visibility while fostering meaningful community connections. Discover how partnerships with local businesses, fitness studios, and ergonomic consultations can not only attract new patients but also fortify your standing in the community. Let's unlock the potential of unwavering effort and strategic adaptability to ensure your practice thrives through 2025 and beyond. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Discover the secrets to mastering email marketing with insights from our special guest, Michael McLean, a successful entrepreneur who transitioned from an aspiring hockey coach to a business mentor. Michael shares how pivotal lifestyle choices and his father's entrepreneurial wisdom guided him to coach small business owners. We explore the untapped potential of email marketing in acquiring and retaining clients, drawing from Michael's personal experiences in his window washing business. His journey illustrates how nurturing relationships through email can drive business growth in unexpected ways. Unlock the potential of building a robust email list as a cornerstone of business success. We discuss strategies for capturing genuine connections with prospects and clients, emphasizing the power of organic interactions over impersonal methods. By making email collection a non-negotiable aspect of your business, you'll significantly increase your engagement rates and long-term value. Learn practical tactics, such as incentivizing employees and integrating email collection into customer touchpoints, to transform your email list into a substantial revenue stream. In an era dominated by social media, owning your own media channels through email lists is more crucial than ever. We explore the stability and potential resale value that come with controlling your communication assets. Consistent engagement through emails can be incredibly effective, even if it’s just one email per week. Together with Michael, we stress the importance of regular communication and hint at future episodes where we'll explore advanced email marketing strategies. Reach Michael and his free resources here: BrassBallSecrets.com www,EmailMarketing.coach Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
What if you could elevate your business by creating magical customer experiences inspired by Disney? Join us as Vance Morris, a former Disney food and beverage manager turned successful entrepreneur and business coach, uncovers the secrets behind his journey from the magic kingdom to the world of premium carpet cleaning. Vance explains how his Disney experience taught him the art of crafting memorable customer interactions, allowing him to target an affluent market with quality service. His story is filled with insights on how to build a business that not only survives but thrives by focusing on affluent clients and economic resilience, sharing key strategies that any service-based business, including medical practices, can implement. Hear how creating emotional connections can transform your business, as we discuss using personal narratives in marketing to foster loyalty and engagement. Vance shares ingenious marketing strategies, including a financial planner's quirky yet effective method that captured unprecedented attention. We stress the importance of taking actionable steps to transform insights into business growth, encouraging listeners to engage with new ideas and reach out for support when needed. Whether you're drafting innovative strategies or seeking expert guidance, this episode promises a wealth of actionable advice and a fresh perspective on standing out in competitive industries. Reach out to Vance directly via email: vance@chesapeakeservicesolutions.com Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how these efforts can lead to a warm audience that responds positively, reduces costs, and boosts conversion rates, positioning your practice advantageously for the predicted economic upturn in 2026. In this episode, we guide you through the updates of a specially tailored Facebook course for chiropractors, priced at $99, which keeps pace with the platform's evolving interface through 2024. We underscore the importance of chiropractors taking the lead in health discussions, from food dyes to vaccinations, and how you can use these topics to resonate with your community. Embrace the opportunity to push your practice forward independently while making meaningful contributions to wellness conversations. This is the time to elevate your practice and stand out as a thought leader in the chiropractic community. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Discover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to facing financial ruin by 27, Simon’s story offers invaluable lessons in entrepreneurship, resilience, and adaptation. Gain insights on how these experiences shaped his innovative approach to building internal teams and systems for e-commerce brands, offering a blueprint for overcoming challenges such as rising advertising costs and navigating the digital business landscape. Uncover strategies for building thriving digital health communities by tapping into the power of lead generation and community engagement. We explore the intricacies of connecting with potential customers early in their journey, using the example of a physio specializing in jaw work. Learn how commodifying expertise into accessible courses or communities can transform practitioners’ reach and impact, ensuring their services become a natural choice for clients. The discussion highlights the importance of nurturing educational environments to engage and retain your ideal customer base effectively. Embrace the potential of AI and digital platforms to revolutionize healthcare and local business ecosystems. Discover how practitioners are expanding their reach beyond physical boundaries, using platforms like Skool to create engaging online communities. With Simon’s guidance, visualize transforming your expertise into a monetizable "personal university" and explore scalable success through e-commerce accelerators. This episode encourages you to think big, leverage the power of AI, and transform your professional journey into a thriving digital ecosystem. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Unlock the secret to superior sleep quality as we welcome Scott from Saatva, who shares an exciting partnership opportunity between Saatva and chiropractors. This episode promises insights into how Saatva's luxury mattresses, made from organic materials like New Zealand wool, align with chiropractic values and aim to improve patients' wellbeing. With features like dedicated lumbar support, an unparalleled 365-night trial, and lifetime warranties, Saatva emerges as a prime referral partner for chiropractors seeking to offer therapeutic sleep solutions. Scott also elaborates on how Saatva's eco-friendly initiatives and hypoallergenic materials make them an ideal choice for health-conscious individuals, supported by a vast network of manufacturing plants and showrooms across the nation. Explore the advantages of integrating Saatva's organic mattresses into chiropractic practices. We'll cover the health benefits of premium materials like organic cotton, and how they can be prescribed for ailments such as chronic back pain, potentially leading to tax savings in some states. The episode also provides practical tips for chiropractors on introducing these products into their practices, from updating intake forms to utilizing social media effectively. Join us as we celebrate a partnership that not only meets safety standards but also offers diverse mattress designs suitable for everyone in the family, including children and pets. With Saatva, the path to enhanced sleep quality and a rewarding collaboration is clear and promising. To become an affiliate with Saatva contact Scott Perkins at scott.p@saatvamattress.com or sign up directly here: Affiliate with Saatva Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Unlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring steady growth and patient acquisition without falling into the reactive pitfalls that many practices face. We'll explore a detailed marketing budget blueprint designed specifically for chiropractors, where authentic and tailored strategies pave the way for long-term success. Learn how to effectively distribute your budget across impactful channels like social media, events, and SEO, while aligning these efforts with your personal and professional values. Together, we'll navigate the essentials of calculating marketing budgets through lead acquisition costs and conversion rates, showing how platforms like Facebook and Google can become powerful tools in driving new patient appointments. We'll discuss the critical role of referral consistency in patient acquisition, emphasizing the importance of a strong foundation for retention and conversion to avoid the dreaded "hamster wheel" of business growth. Equipped with practical advice and a focus on understanding patient care trends, you’ll leave with a solid marketing plan that not only enhances patient relationships but also supports sustained growth despite economic fluctuations. Tune in for a comprehensive guide to taking your chiropractic practice to new heights. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Uncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print to online writing, revealing the challenges she overcame and the strategies she developed to capture audience attention through effective email marketing. With practical advice on delegating tasks and the art of hiring the right people, Linda's experiences are a must-listen for any aspiring entrepreneur seeking success in an ever-evolving industry. Explore the fascinating intersection of AI and writing as we discuss how tools like ChatGPT can transform your creative process while maintaining a personal touch. Linda and I delve into the nuances of using AI for brainstorming, editing, and crafting detailed prompts, all while acknowledging its limitations. Learn how to integrate AI into platforms such as Meta and LinkedIn without losing the authenticity that resonates with audiences. This episode provides a balanced view of AI's role as an assistant, not a replacement, ensuring your unique voice shines through. Finally, gear up for a deep dive into effective marketing strategies with insights drawn from major companies. We cover the essentials of creating impactful Facebook ads using A-B testing and frameworks like PAS and AIDA. Discover the power of a strong value proposition and the importance of competitor analysis to stand out. Plus, learn how to leverage social media and email lists to build genuine connections with your audience. Packed with personal stories and professional wisdom, this episode is a treasure trove for those eager to excel in marketing and entrepreneurship. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Artwork
 
Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disruptions like power outages and key staff changes. This episode is all about understanding how to respond and recover effectively, with a focus on re-evaluating priorities especially during the cleanup phase, to rebuild stronger and use challenges as stepping stones for growth. Throughout our conversation, we explore the importance of maintaining a growth mindset and staying committed to your vision, even when adversity strikes. Whether it's expanding chiropractic care or any business pursuit, I'm here to remind you of the value in taking proactive actions and aligning your operations with personal satisfaction rather than just financial goals. Listen in to discover how swift, decisive action can safeguard your business in turbulent times and why sometimes, a momentary pause can be just as strategic. This is a journey into resilience, adaptability, and staying positive amidst life's inevitable storms. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Ready to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specializes in local service businesses such as chiropractors. Avi shares his expert insights on navigating the dynamic world of digital marketing, highlighting the pivotal role of SEO, advertising, and compelling ad copy in scaling your business. Discover how recent changes in Facebook and Meta are reshaping ad costs and targeting, and learn how to ground your strategy in basics to boost conversion rates and cut down on acquisition costs. In this episode, we break down effective digital marketing strategies that prioritize simplicity and impact. Avi reveals the benefits of making technical jargon accessible in your ad copy to reach a wider audience and compares the urgency-driven nature of Google Ads with the long-term engagement potential of Facebook Ads. Get actionable tips on optimizing your ad spend using Ngram analysis and strategic keyword utilization. Additionally, unlock the secrets to maximizing your digital content strategy through successful YouTube channel growth, leveraging Google My Business for local SEO, and enhancing search visibility with FAQs and reviews. Whether you're a marketing veteran or just starting out, this episode is packed with invaluable advice to help you thrive in today's competitive digital landscape. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challenges in the chiropractic industry, such as the lack of sales plans and the need for bundling services to boost patient acquisition and retention. Learn how to manage your marketing budgets effectively by understanding your business's current phase and making informed decisions that drive sustainable growth. Get inspired by our compelling conversation with a seasoned chiropractor transitioning to the Blair technique after two decades in practice. We'll discuss overcoming fears and seizing opportunities, such as collaborating with retiring chiropractors and transforming practices. Emphasizing the importance of in-house marketing, we explore different coaching levels for running ads and building effective digital marketing teams. Whether you're just starting out, in growth mode, or scaling your practice, this episode is packed with actionable insights to help you navigate your marketing journey and ensure your practice thrives. Tune in and unlock the keys to sustainable growth in the chiropractic profession! Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
Can personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outsourced blogs, we’ll give you the lowdown on crafting posts that truly resonate with your audience. We’ll explore why investing in SEO through blogging offers a more cost-effective strategy than pouring money into Google Ads and how tools like Google Search Console can help you monitor and enhance your website’s performance and keyword rankings. Join us as we uncover the secrets of effective SEO blogging, starting with identifying high-ranking keywords relevant to your practice and progressing to specific conditions your audience is searching for. We’ll also discuss leveraging new technologies in your practice, such as class four lasers for shoulder treatments, and the combined power of organic content and paid search ads to boost your visibility. Lastly, we’ll touch on using AI tools like ChatGPT to create optimized, engaging blog content that attracts clicks and improves your search rankings over time. Tune in for actionable insights to solidify your business foundation for the future. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…
 
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