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Innhold levert av Mike Zima. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mike Zima eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Google Ads for Small Budgets: Unlocking Big Results
Manage episode 460904365 series 3093915
Innhold levert av Mike Zima. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mike Zima eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Discover how small to medium sized businesses can succeed with Google Ads when competing against larger brands. Explore single keyword ad groups, manual bidding, offline conversions, and more strategies to reduce costs while maximizing results.
245 episoder
Manage episode 460904365 series 3093915
Innhold levert av Mike Zima. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mike Zima eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Discover how small to medium sized businesses can succeed with Google Ads when competing against larger brands. Explore single keyword ad groups, manual bidding, offline conversions, and more strategies to reduce costs while maximizing results.
245 episoder
Alle episoder
×1 Is SEO Dead? Google’s AI and Core Update in 2025 9:20
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9:20In this episode, we explore if SEO is dying or evolving with Google’s January 2025 Core Algorithm Update and the rise of AI-driven search. Discover how zero-click searches, behavioral trends, and the shift toward AI are transforming search engine optimization. Learn actionable strategies to adapt and stay ahead in this new digital landscape.…
1 In-House Marketing vs Digital Agency: What Saves You More Money? 9:02
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9:02Choosing between an in-house marketing team or a digital agency is one of the biggest decisions businesses face. This episode dives into the cost comparison, benefits of agency retainers, and why the hybrid approach might be the best solution for small businesses. Tune in to uncover the best strategy for maximizing ROI in 2025.…
1 Search Max: Google’s Fix for Performance Max Flaws? 9:12
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9:12Dive into the details of Google Ads’ new Search Max campaign type. In this episode, we explore how it addresses the shortcomings of Performance Max, from budget transparency to intent-based targeting. Learn what this means for your PPC strategy in 2025 and how advertisers can maximize ROI with the new features. Perfect for digital marketers looking to stay ahead.…
1 DIY Ecommerce Businesses to Start in 2025 15:01
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15:01Looking for the best DIY ecommerce business ideas? Tune in as we explore 25 profitable options you can start on Shopify. From handmade goods to digital products, discover how to find your niche, scale your business, and thrive in the online marketplace. Perfect for aspiring entrepreneurs and seasoned business owners alike.…
1 AI Marketing Agencies: Scam or Game-Changer? 13:04
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13:04AI marketing agencies are popping up everywhere, but are they delivering results or just scamming businesses? Learn the truth behind these agencies, the risks of AI-only strategies, and why the human touch still matters in marketing. Perfect for businesses navigating the AI revolution in 2025.
1 2025 Digital Marketing Budgets: Trends, Insights, and Strategies 11:04
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11:04Explore how CMOs are planning their budgets for 2025, the challenges of rising ad costs, and the strategies to maximize ROI. Learn how to leverage platforms like Meta Ads, TikTok, and ChatGPT Search while staying competitive in an increasingly crowded digital landscape. Stay informed and optimize your marketing game!…
1 Navigating 2025’s Privacy Laws for Advertisers 13:02
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13:02New state-level privacy laws in 2025 are reshaping online advertising. In this episode, we discuss the compliance requirements, rising costs, and strategies to stay ahead. Learn how Zima Media helps businesses adapt with innovative solutions like server-side tracking and first-party data strategies. Stay compliant and competitive—tune in now.…
1 The Search Engine Shift: Google Falls Below 90% Market Share in 2024 8:34
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8:34Google’s search market share has fallen below 90% for the first time in over a decade. In this episode, we discuss how AI-powered search engines, privacy-first platforms, and user frustration are changing the future of search. Discover what this means for businesses and marketers in 2025.
The AI market is booming, and entrepreneurs are taking notice. In this episode, we break down 10 profitable AI business ideas to start in 2025. Learn how to leverage AI for content marketing, SEO, data analytics, and more. Plus, discover what caused some startups to fail in 2024 and how you can avoid their mistakes. Perfect for entrepreneurs, marketers, and tech enthusiasts.…
1 Google Ads for Small Budgets: Unlocking Big Results 12:17
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12:17Discover how small to medium sized businesses can succeed with Google Ads when competing against larger brands. Explore single keyword ad groups, manual bidding, offline conversions, and more strategies to reduce costs while maximizing results.
1 AI Search Visibility: How to Get Your Business Featured on ChatGPT 9:19
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9:19AI search is the future of marketing. In this episode, learn how to optimize your business for ChatGPT recommendations, schema strategies, and the evolving role of Google rankings in AI-driven search. Stay ahead of the competition with actionable tips for 2025.
1 Scaling Property Management: Digital Strategies for 2025 23:30
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23:30In this episode of Marketing & Coffee, Mike Zima chats with property manager Cornel Prida about scaling his business in Costa Blanca, Spain. From building a website to leveraging Google Ads and social media, they break down the essentials of digital marketing for property managers. Learn practical strategies to grow your business and stay ahead of the competition.…
1 Google Ads for Shopify: Essential Tips for 2025 14:59
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14:59Are your Google Ads campaigns delivering results for your Shopify store? In this episode, we discuss the critical strategies to optimize your campaigns, track conversions, and stay ahead of the competition in 2025. Discover how to refine your keywords, adapt to Google’s updates, and maximize your ad budget for better ROI.…
Discover the 7 essential marketing strategies to grow your Shopify store. From SEO to remarketing, learn how to maximize traffic and conversions.
1 Mastering Shopify SEO: Insights from 500+ Projects 21:26
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21:26In this episode, we dive deep into the world of Shopify SEO with insights from over 500 projects managed by Zima Media. Learn why SEO is an ongoing commitment, the importance of focusing on conversions over rankings, and how to implement advanced tracking solutions to maximize your eCommerce success. Discover the common myths and misconceptions that can hinder your SEO efforts and get expert tips on partnering with professionals to achieve consistent growth. Tune in to unlock the strategies that will keep your Shopify store ahead in the competitive digital landscape of 2025.” These revised LinkedIn and Facebook posts adhere to your requirements by providing plain text without any formatting, bullets, or emojis. The calls to action direct viewers to watch the video in the comments, ensuring compatibility with LinkedIn’s algorithm preferences.…
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