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Ogilvy on Advertising Book Review

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Manage episode 460185208 series 3618484
Innhold levert av Mark Donnigan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mark Donnigan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Most B2B tech founders underestimate the power of advertising. In this episode, I reveal how David Ogilvy's principles transformed mediocre ads into revenue-generating machines, showcasing a case where one effective campaign skyrocketed sales by 20 times.


By leveraging product research, targeted messaging, and proven frameworks, you can elevate your marketing strategy and achieve measurable outcomes. Tune in for actionable insights that can reshape your approach and accelerate growth in today's competitive landscape.


With over $500 million in revenue generated, I've seen firsthand how strategic advertising drives results. Join me on the Marketing Execution Podcast for a deep dive into Ogilvy's timeless techniques that still resonate today. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.

  continue reading

20 episoder

Artwork
iconDel
 
Manage episode 460185208 series 3618484
Innhold levert av Mark Donnigan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mark Donnigan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Most B2B tech founders underestimate the power of advertising. In this episode, I reveal how David Ogilvy's principles transformed mediocre ads into revenue-generating machines, showcasing a case where one effective campaign skyrocketed sales by 20 times.


By leveraging product research, targeted messaging, and proven frameworks, you can elevate your marketing strategy and achieve measurable outcomes. Tune in for actionable insights that can reshape your approach and accelerate growth in today's competitive landscape.


With over $500 million in revenue generated, I've seen firsthand how strategic advertising drives results. Join me on the Marketing Execution Podcast for a deep dive into Ogilvy's timeless techniques that still resonate today. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.

  continue reading

20 episoder

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