Breaking Down OTT Advertising with Matt Wilson | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly. http://www.silverbackadvertising.com

00:00 - 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising

01:06 - 01:23 Welcome to the Marketing Expedition Podcast

01:23 - 04:21 All about Matt

04:21 - 13:43 Matt explains what OTT is and the in house platform his company developed

13:43 - 19:19 Matt talks about the advantages of his mix of experience

19:19 - 30:42 Rhea and Matt discuss how the pandemic has opened up different ways to connect, specifically Clubhouse

30:42 - 35:17 Rhea dives into the branding and culture of Peppershock Media

35:17 - 43:32 Matt and Rhea talk about working remote and what that looks like for their companies

43:32 - 46:15 Big thanks to Matt for sharing his marketing wisdom

46:15 - 46:31 Thanks for listening, find more podcasts online www.peppershock.com

46:31 - 47:02 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

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