Increasing Your Retention Rate Using Customer Behavior Analysis with Valentin Radu | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably.

00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”

00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:50 - 01:25 Valentin’s Bio

01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer

17:59 - 19:11 Welcome to the show, Valentin!

19:12 - 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world

21:30 - 24:53 Conversion Rate Optimization

24:54 - 27:13 What is NPS(Net Promoter Score)?

27:14 - 28:18 The value of customer retention

28:19 - 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

29:07 - 32:37 How Omniconvert explorer solution works

32:38 - 35:37 A mapped customer journey

35:38 - 38:57 Valentin discusses his ongoing book project, The CLV revolution.

38:58 - 43:54 Talking about Romanian culture

43:55 - 45:43 Three main pillars of customer value optimization

45:44 - 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn

46:28 - 46:44 Give us a review and share this podcast with others!

46:45 - 47:31 Join The Marketing Expedition Community today!

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