Gå frakoblet med Player FM -appen!
The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast
Manage episode 452442091 series 1954021
Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.
00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 02:06 Chris’ Bio
02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels
12:44 - 15:03 Welcome to the show, Chris!
15:04 - 19:00 Success Story: Saving a Client's Business
19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing
20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks
21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding
22:54 - 24:13 Pillar 3: Marketing Strategy
24:14 - 25:47 Pillar 4: Marketing Team Structure
25:48 - 27:58 Pillar 5: The Almighty Website
27:59 - 31:16 Pillar 6: Analytics and Reporting
31:17 - 34:00 Pillar 7: Tech Stack
34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio
35:06 - 37:48 Pillar 8: Templates and Guides
37:49 - 43:06 Importance of Long-Term Strategy
43:07 - 48:49 Assessing and Improving Value Proposition
48:50 - 54:36 Enhancing the Almighty Website
54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book
57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!
58:48 – 59:34 Join the Marketing Expedition Community today!
#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing
Hosted on Acast. See acast.com/privacy for more information.
229 episoder
The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 452442091 series 1954021
Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.
00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 02:06 Chris’ Bio
02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels
12:44 - 15:03 Welcome to the show, Chris!
15:04 - 19:00 Success Story: Saving a Client's Business
19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing
20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks
21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding
22:54 - 24:13 Pillar 3: Marketing Strategy
24:14 - 25:47 Pillar 4: Marketing Team Structure
25:48 - 27:58 Pillar 5: The Almighty Website
27:59 - 31:16 Pillar 6: Analytics and Reporting
31:17 - 34:00 Pillar 7: Tech Stack
34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio
35:06 - 37:48 Pillar 8: Templates and Guides
37:49 - 43:06 Importance of Long-Term Strategy
43:07 - 48:49 Assessing and Improving Value Proposition
48:50 - 54:36 Enhancing the Almighty Website
54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book
57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!
58:48 – 59:34 Join the Marketing Expedition Community today!
#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing
Hosted on Acast. See acast.com/privacy for more information.
229 episoder
すべてのエピソード
×1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.