Podcasting For Humans: Podcasting Tips You'll Actually Use

Marketing Like a Mother

What if the key to building your brand was simply being human? In this episode of Marketing Like a Mother, I’m sitting down with Rachel Elsts Downey, founder and CEO of Share Your Genius, an award-winning content production company specializing in podcast-led strategies. Rachel shares her expertise on using podcasts to deepen relationships, amplify your voice, and create content that resonates.

Whether you’re thinking about launching a podcast or taking yours to the next level, Rachel’s advice will help you cut through the noise, design with purpose, and stay true to your unique story.

Key Takeaways:

* Start with Purpose: Before launching a podcast, ask yourself: What’s the goal? Building relationships? Growing brand awareness? Monetization? Each requires a different strategy.

* Podcasting ≠ Overnight Audience Growth: Focus on leveraging podcasts to nurture existing relationships and create evergreen content that fuels other channels.

* Human Moments Build Trust: Share your quirks, flaws, and authentic self to create genuine connections—because people buy from people, not brands.

* Content is a Long Game: Design your podcast with distribution in mind to maximize every episode’s potential across platforms.

* Experiment, Evolve, and Excel: Stay curious, keep trying new approaches, and let your podcast grow alongside you and your business.

If you’re ready to create a podcast (or take yours to the next level), connect with Rachel Elsts Downey on LinkedIn or explore her team’s amazing work at shareyourgenius.com. Loved this episode? Share it with a friend or leave a review—we’d love to hear what resonated with you!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com