Unpacking The Potential Of Decentralized Social Media Marketing Meets Web3 By Step3 podcast

Unpacking the Potential of Decentralized Social Media

1y ago 30:22

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Ever thought about how an AI-backed Web 3 Data platform can shape the future of customer journeys? Today, we're pulling back the curtain on Salesforce Ventures' leap into the Web 3.0 arena, leading a $6 million investment in Mnemonic. This move presents a fascinating shift from a traditional Web 2.0 company into the thrilling world of Web 3.0 and NFTs. We'll dissect the potential of this venture and how companies like Salesforce could leverage it to gain a more comprehensive understanding of their customers, crafting personalized experiences. Moreover, we'll touch on NFTs' potential in offering a holistic view of a customer's interaction with a brand.
We're also navigating the intriguing world of decentralized social media and the power it has to revolutionize influencer marketing. Discover how these platforms can enable marketers to build direct relationships with influencers and target audiences, essentially setting up a marketplace for finding and bidding micro-influencers. And for a fun twist, we're checking out the whimsical world of Slim Jim's Meat Appers - the snack brand's latest NFT venture. From the initial minting experience to the customization options, we'll show how Slim Jims uses Web 3 technology to create a fun, interactive, and accessible experience for their consumers. So, buckle up for a gripping conversation about the evolving digital landscape, which might just change the way you think about customer relations and social media marketing.
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Today's News:
Salesforce Leads $6M Round for AI-Backed Web3 Data Platform Mnemonic
Influencer marketing is expected to evolve into a common marketing tactic
Snap Into the 'Meataverse'—Slim Jim Gives Away Free 'GigaJims' NFTs

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Kapitler

1. Unpacking the Potential of Decentralized Social Media (00:00:00)

2. Salesforce Ventures Leads AI-backed Web Platform (00:00:23)

3. Decentralized Social and NFTs (00:12:05)

4. Slim Jim's Meat Appers (00:18:44)

43 episoder