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Building a High-level Creative Strategy Process Pt. 4
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In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copywriters.
Throughout the episode, they give tips on creating a briefing structure that works for your team, discuss why it’s so important to have the right people in the right roles, and share how they champion ongoing training to ensure their team members are always equipped to succeed in their respective areas.
Tune in to learn how to find a balance between giving designers creative freedom and ensuring they’re still aligned with strategic objectives and how to integrate marketing frameworks like "Problem-Agitate-Solution" (PAS) and AIDA (Attention-Interest-Desire-Action) into your creative production.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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