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Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)
Manage episode 365139522 series 2361217
In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries.
Topics we cover:
- The H2H (human2human) concept
- How to be human in an automated world
- The effects of over-automating your marketing
- Identifying human touchpoints in the customer journey
LinkedIn Bryan: https://www.linkedin.com/in/bryanjkramer/
Website: https://bryankramer.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 episoder
Manage episode 365139522 series 2361217
In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries.
Topics we cover:
- The H2H (human2human) concept
- How to be human in an automated world
- The effects of over-automating your marketing
- Identifying human touchpoints in the customer journey
LinkedIn Bryan: https://www.linkedin.com/in/bryanjkramer/
Website: https://bryankramer.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 episoder
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