444: Marketing Trends, Gender Diversity, and Leadership in Finance with Sue Hermann, CMO at BOK Financial

Marketing Today with Alan Hart

Sue Hermann is the Senior Vice President and Chief Marketing Officer at BOK Financial. She holds a bachelor's degree in journalism from the University of Missouri and began her career in public relations. As Director of Corporate Communications and Content, she led a team responsible for internal and executive communications, public relations, and content development. Later, she became the Senior Vice President and Director of Communications at CoBiz Financial Inc. When BOK Financial acquired CoBiz Financial in 2018, Sue joined BOK Financial, where she had served as Director of Communications since 2000 and CMO since 2022.

BOK Financial Corporation, headquartered in Tulsa, OK, is a top 25 U.S. bank with $50 billion in assets and a wealth division managing over $107 billion in assets under management and administration. While rooted in the Midwest and Southwest, BOK Financial serves clients nationwide. The corporation operates under various names, including Bank of Oklahoma and Bank of Texas, with a diverse range of services. In addition to commercial and consumer banking, BOK Financial offers brokerage, trading, investment services, mortgage origination and servicing, as well as one of the nation's top 10 electronic funds transfer networks.

On today’s show, Alan and Sue discuss her journey to becoming CMO at BOK Financial and the current state of marketing and banking today. They also delve into gender diversity in finance, balancing a career with motherhood/parenthood, and what leaders need to recognize about their teams to foster the right environments and cultures.

In this episode, you'll learn:

• The importance of gender diversity in finance
• Marketing trends impacting the banking industry
• Insights and challenges from balancing motherhood and career

Key Highlights:

• [01:15] Wanting to be a coroner
• [02:39] Career path to CMO at BOK Financial
• [05:02] What is BOK Financial
• [07:00] The current state of marketing today
• [08:12] The importance of relationships
• [09:36] Gender diversity
• [14:12] Approach on blending parenthood and career
• [20:20] What insight leaders need to take from parenthood
• [24:34] Experience of your past that defines you
• [25:40] Advice to younger self
• [25:56] A topic that you and other marketers need to learn more about, AI
• [27:45] Trends or subcultures others should follow, Gen Z
• [29:15] Largest opportunity or threat to marketers today, noise

Looking for more?

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