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Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES

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Manage episode 461435822 series 2078540
Innhold levert av Al Mannarino. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Al Mannarino eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.


Here are the key talking points from the episode:

  • Strategic brand partnerships announced at CES
  • Future vision for travel technology and experience
  • Balance of innovation and human connection
  • Marketing leadership insights and career evolution
  • The importance of operational excellence in brand expansion


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

307 episoder

Artwork
iconDel
 
Manage episode 461435822 series 2078540
Innhold levert av Al Mannarino. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Al Mannarino eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.


Here are the key talking points from the episode:

  • Strategic brand partnerships announced at CES
  • Future vision for travel technology and experience
  • Balance of innovation and human connection
  • Marketing leadership insights and career evolution
  • The importance of operational excellence in brand expansion


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

307 episoder

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