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Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton

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Manage episode 457770465 series 2078540
Innhold levert av Al Mannarino. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Al Mannarino eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.


Here are the key talking points from the episode:

  • Mark's background and journey to becoming Hilton's CMO
  • The transformation of Hilton Honors loyalty program
  • Integration of brand marketing and loyalty functions
  • The development and success of the "For the Stay" platform
  • Consumer insights and competition in the hospitality sector
  • Authentic celebrity partnerships, particularly with Paris Hilton
  • The importance of human connection in hospitality


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

307 episoder

Artwork
iconDel
 
Manage episode 457770465 series 2078540
Innhold levert av Al Mannarino. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Al Mannarino eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.


Here are the key talking points from the episode:

  • Mark's background and journey to becoming Hilton's CMO
  • The transformation of Hilton Honors loyalty program
  • Integration of brand marketing and loyalty functions
  • The development and success of the "For the Stay" platform
  • Consumer insights and competition in the hospitality sector
  • Authentic celebrity partnerships, particularly with Paris Hilton
  • The importance of human connection in hospitality


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

307 episoder

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