How to Create a System to Effectively Use Testimonials in Your Marketing - Ep 91

Marketing your Private Practice with Kathy C

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing.

This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust and encourages potential clients to take the next step. Testimonials are the voices of happy clients, and in their own words, you’ve got to be doing more than putting them on a page on your website.

Here's what you'll learn by tuning in to this episode:

• The value of spontaneous and “in-the-moment” testimonials and ideas for using them in your marketing.
• Ways to be more consistent with gathering and using testimonials in your marketing and keeping it fresh and relevant.
• 5 Tedsp to create your own system to request, collect, and use testimonials in your marketing; content that converts to clients!

Remember, your clients' experiences and words are like a secret sales team, working tirelessly to tell others how great you are to work with! Don't let this valuable content slip through the cracks. Get ready to create a system that puts testimonials to work for your practice or business.

You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/91

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~ Thanks for Listening!