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Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
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15 | 4 Considerations for Influencer Marketing | Is it Worth the Investment?
Manage episode 380060774 series 3490953
Innhold levert av Austin Kapur of Plum & Parcel and Austin Kapur of Plum. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Austin Kapur of Plum & Parcel and Austin Kapur of Plum eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fĂžlge prosessen skissert her https://no.player.fm/legal.
You've probably heard a lot of buzz about influencer marketing đ Influencer marketing can be a powerful tactic to deploy alongside media relations â but you may be wondering, is it worth the investment for your brand?
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Iâm bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if youâre confident itâs worth the investment for your purpose-driven thang.
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Here are four considerations to help you decide:
- Do you have the budget?
- Are you comfortable testing small before you go big?
- Have you narrowed down your channels?
- Are you prepared to measure your metrics of success?
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If you love this deep dive and are interested in learning more about influencer marketing and other PR strategies for your businessâs optimal growth, come grab your FREE seat at our next series of Integrated Marketing & PR Bootcamps: Tuesday, October 24 - Thursday, October 26.
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Select the session best for you, and gain more purposeful and powerful marketing and PR strategies and tactics for your businessâs optimal growth.
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Visit plumandparcel.com/bootcamp for more details.
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Follow us on Instagram: @plumandparcel
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