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Tony Prater, CEO of Jensen Jewelers - Using Technology to Increase Sales
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Host, Nick Gurney, and Tony Prater of Jensen Jewelers talk about how a regional jeweler can meet the needs of local markets. Tony discusses how he works to continue the tradition of making jewelry easily accessible to customers while growing his business.
Nick and Tony discuss how the business was built on the foundation of innovating how Jensen’s extended credit to new customers to how it now uses technology. They talk about how Jensen’s has adapted new technologies to the proven strategies of the jewelry industry.
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