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How to Communicate a Price Increase Without Alienating Subscribers
Manage episode 414686408 series 3555197
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We've all been there, feeling the pinch as costs go up, and realizing our prices need to reflect that.
But the big question is, how do we communicate this to our loyal subscribers without upsetting them?
In this episode, I'm sharing my go-to strategies for justifying a price increase in a way that keeps everyone on board. We explore strategy, communication, and ensuring our audience sees the value, even with a slight price uptick.
Stick around as I walk you through making these tricky conversations a tad easier and a lot more productive. It’s all about finding that sweet spot between staying competitive and staying connected.
Specifically, this episode highlights the following themes:
- Effective communication strategies for announcing price increases
- How to reinforce the value behind your pricing to maintain subscriber trust
- Tips for leveraging price increases to enhance customer relationships
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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
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Other links:
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Visit Monica’s website: https://www.monicabadiu.com
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
- Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0
Kapitler
1. Introduction (00:00:00)
2. The impact of inflation on business operations (00:01:49)
3. The dual approach to informing current subscribers about price changes (00:03:41)
4. Five justifications for price increases (00:04:52)
5. Effective communication methods for price increases (00:07:12)
6. The importance of aligning price adjustments with business missions and community benefits (00:09:21)
7. Advice on understanding your audience and competition (00:11:38)
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