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Selling Results-Driven Advertising with Tom Ray - Matrix Media Sales Podcast Episode 17
Manage episode 190055247 series 1224522
Innhold levert av MatrixForMedia and Matrix Solutions. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av MatrixForMedia and Matrix Solutions eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Digital advertising is a powerful medium. Not only can you target complex demographics and leverage a niche, but you can track results better than ever. Never has it been easier to answer questions like, "How are people finding me?" "What ads increase sales?" Tom Ray, author of Branding is Out Results are In: Lessons for the LOCAL Advertiser, talks with us about a healthy marketing mix and effectively selling advertising to the local buyer.
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