How To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130 Media And Marketing W/Jon Rognerud podcast

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Business Marketing Facebook Ads Jon Rognerud

Innhold levert av Jon Rognerud. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jon Rognerud eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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How To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130

5y ago 13:01

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MP3•Episoder hjem

Innhold levert av Jon Rognerud. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jon Rognerud eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This Friday Footage sponsored by: https://chaosmap.com

Facebook ads are essential to targeted traffic and sales this e-commerce season.

Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)

Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.

However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.

Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.

There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.

If you need help with this, visit https://chaosmap.com and set up a consultation.

… continue reading

100 episoder

#Business #Marketing #Facebook Ads #Jon Rognerud

Artwork

How To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130

Media And Marketing w/Jon Rognerud

published 5y ago

Del

MP3•Episoder hjem

Innhold levert av Jon Rognerud. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jon Rognerud eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This Friday Footage sponsored by: https://chaosmap.com

Facebook ads are essential to targeted traffic and sales this e-commerce season.

Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)

Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.

However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.

Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.

There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.

If you need help with this, visit https://chaosmap.com and set up a consultation.

… continue reading

100 episoder

#Business #Marketing #Facebook Ads #Jon Rognerud

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