Legends & Leadership - Dentu's Shirli Zelcer MediaVillage Podcast Network podcast

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Legends & Leadership - dentu's Shirli Zelcer

5M ago 26:30

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Innhold levert av MediaVillage.org. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av MediaVillage.org eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.

With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.

… continue reading

114 episoder

Artwork

Legends & Leadership - dentu's Shirli Zelcer

MediaVillage Podcast Network

12 subscribers

published 5M ago

Del

MP3•Episoder hjem

Innhold levert av MediaVillage.org. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av MediaVillage.org eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.

With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.

… continue reading

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