Safe SEO Practices for Content Syndication on Your Blog

Michael Boezi: Consider the Source

Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy.

Here are links to the articles I mentioned in the episode:

Example of Content Syndication

Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic:

• Starbucks Rewards: An Evolution in Data-Driven Marketing (Blog version)
• Know Your Customer: Starbucks and Data-Driven Marketing (Podcast version)

While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context.

Example of 301 Redirect

Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect:

• When you click: http://michaelboezi.com/2016/09/using-social-media-for-business/
• It redirects to: https://controlmousemedia.com/using-social-media-for-business/

Using "rel=canonical" Properly

• Use this code:
• Put it in the head section of the page, anywhere between and

If you want to learn more, the folks at Yoast have a great how-to called rel=canonical: the ultimate guide.

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