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Intangible Assets - The Secret Sauce to Business Valuation
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Michael Masterson, Managing Director for EverEdge Australia and New Zealand, speaks about the importance of valuing the intangible assets of your business. In this episode, he recounts how to identify and build value into these assets, underlining the key issue being that intangible assets are often ignored because you can’t see them. He advises that you can’t value what you don’t know or understand, so works in identifying and leveraging these assets to build a competitive edge. Michael promotes that you need to identify the strategic value of your intangible assets by not only considering what they are worth to you, but what they are worth to someone else.
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