Live Interview with Changemakers Collective Host Roxanna Sarmiento

Mighty Networks

Mighty Networks' Jessica Shambora interviews Mighty Host Roxanna Sarmiento of Changemakers Collective, a paid Mighty Network specifically for Latina entrepreneurs, creatives, and influencers. This inspiring conversation covers: *Why Roxanna and her team chose to serve a *super* specific niche of entrepreneurs in their community—and the steps leading up to that decision. *The value of putting extra effort into your Mighty Network's Landing Page and using this feature to show off the benefits of joining to prospective members. *Why they decided to keep their monthly subscription price at $19.99. *The tactics they use to bring in new members (including offering exclusive access to sold-out events!) and how these promotions lead to long-term retention and loyalty. More About Roxanna Roxanna Sarmiento earned her MBA from the Darden Graduate School of Business at the University of Virginia and has been working at the intersection of marketing and culture ever since. She has a wealth of marketing and brand management experience having worked with Hispanic, Latin American and general markets for global leaders such as L’Oreal and Colgate-Palmolive. She brings her experience, marketing and sales know-how to her consulting clients and to her position as COO of the #WeAllGrow Latina Network. At #WeAllGrow Latina, she leads teams that create campaigns and events for global brands like Dove, Intuit, Neutrogena, YouTube, Dole, Disney, Kohl's, and Red Bull.