How to Build a Customer-Centric Culture -- Book Like a Boss Founder, Nachum Kligman

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

GUEST BIO

Nachum Kligman has over 25 years of experience in pioneering business ideas, developing patented technology, and working in video commerce and interoperable messaging. He is currently focused on Book like a Boss, an all-inclusive platform with over 60,000 users that supports entrepreneurs in over 100 countries. Kligman resides in Bet Shemesh, Israel with his wife and nine children.

MAIN INSIGHT

Treat your customers the way you would want to be treated if you were a customer of your own software.

KEY TAKEAWAYS

1. Create a culture and decision around the company that the customer always comes first and that everybody should treat customers as if they're the only customer.
2. Provide a platform for customers to communicate with the company directly, such as using live chat, email, and a knowledge base.
3. Create a group where users can congregate and ask questions. Make it fun for customers by giving out gifts or posting funny videos. Consider giving rewards, such as a meeting with the CEO, to customers who participate in surveys or help others in the community.

OTHER IDEAS

1. Create a community for customers to congregate and talk amongst themselves or ask questions about the software, such as a Facebook group.
2. Interact directly with customers one-on-one, even as a CEO or founder, and communicate with them directly.
3. Consider doing live support sessions where anybody can come on and ask questions.

MORE FROM BOOK LIKE A BOSS

Book Like a Boss automates your scheduling and allows you to sell your services with customizable, branded booking pages that make it easy for your clients to book you. Reach out to Nachum Kligman on LinkedIn, or learn more at https://www.booklikeaboss.com/