How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEvent

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

TIMESTAMPS

06:33 - Why video is the channel to focus on now

08:30 - How to plan video content

10:40 - Where and how to use your video in your marketing strategy

16:10 - How video content helps InEvent

22:30 - Who should be the face of the video

24:30 - How to optimize your videos
GUEST BACKGROUND
Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing, and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer, and Citibank. Early in his career and during college, Pedro started a company with more than 10,000 monthly active paying users.
MAIN INSIGHT
Using video in your marketing strategy helps train customers and build trust.

KEY TAKEAWAYS

• Video is a great medium to convey emotions, but can be hard to execute well.
• Video is the best channel to focus on currently.
• A script is essential for a good video.
• The video should have a story and be as short as possible.
• Utilize video to train customers on your product.
• The person in the video should be comfortable on camera.
• Video marketing works like an inverted funnel.

PRACTICAL STEPS

• Identify and research who your actual customer is.
• Figure out what they like.
• Plan the video.
• Add humor and engagement to the video.
• Make it as short as possible.

TIPS FOR SUCCESS

• Focus on one topic per video.
• Don't use fancy edits that distract viewers.
• Make sure background music is at the correct sound level.
• Cut out unnecessary elements.

MORE FROM InEvent
InEvent is a powerful software for in-person professional events and video productions. It can be used to run live meetings, real-life experiences, TV-like broadcasts, or virtual events. Learn more at InEvent.com