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How to present your product so customers care -- Michael Sheeley, Founder of Nurse 1-1
Manage episode 354060940 series 3354052
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GUEST BIO
Michael’s mission to connect health-concerned consumers to nurses in their own communities is based on personal experience he and his wife had when their daughter was born with a congenital heart defect. “Texting with our friend Kim, who happened to be a pediatric nurse practitioner, helped us get through the scary and confusing healthcare system. I want everyone to have access to these same caring and compassionate professionals in our communities”.
Michael previously co-founded two venture-backed companies as Co-founder and Head of Product at the health and fitness-tracking platform RunKeeper and Co-founder and CEO of the AI-powered local restaurant ordering platform Chef Nightly. Michael also served as Head of Product at the venture-backed startup Mobee, a retail app that rewards consumers by providing feedback to local retailers.
MAIN INSIGHT
Don't sell products -- sell solutions. Present your product as a solution to customers' pain points.
KEY TAKEAWAYS
- Get people from your Ideal Customer Profile (ICP) on a call. Make sure you understand your ICP.
- Bring various members of your team to the call, and understand the different motivations of different team members.
- Ask questions about the prospective customer's current solution.
- Make sure everyone on the call, conducting the interview is happy and has their questions answered live.
- Walk through the concerns the user has - why do they think there's a better solution?
MORE FROM NURSE 1-1
Nurse 1-1 allows healthcare providers to offer nurse chat support and receive data-driven insights to improve adherence at any step of the patient journey. Find them at nurse-1-1.com
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