Landing Pages And A/B Testing To Win At Media Buying Minds Of Ecommerce podcast

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Business Raphael Paulin-Daigle Shopify Conversionoptimization Ecommerce Mindsofecommerce Podcasting Education

Innhold levert av Raphael Paulin-Daigle. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Raphael Paulin-Daigle eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Minds of Ecommerce « »
Landing Pages and A/B Testing to Win at Media Buying

2y ago 25:07

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MP3•Episoder hjem

Innhold levert av Raphael Paulin-Daigle. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Raphael Paulin-Daigle eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages.

In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.

… continue reading

42 episoder

#Business #Raphael Paulin-Daigle #Shopify #Conversionoptimization #Ecommerce #Mindsofecommerce #Podcasting Education

Artwork

Landing Pages and A/B Testing to Win at Media Buying

Minds of Ecommerce

published 2y ago

Del

MP3•Episoder hjem

Innhold levert av Raphael Paulin-Daigle. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Raphael Paulin-Daigle eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages.

In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.

… continue reading

42 episoder

#Business #Raphael Paulin-Daigle #Shopify #Conversionoptimization #Ecommerce #Mindsofecommerce #Podcasting Education

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