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Innhold levert av Dana Snyder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dana Snyder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How To Build An Action-Taking Email List in 2024 with Scott Cohen

29:31
 
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Manage episode 430494870 series 3336350
Innhold levert av Dana Snyder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dana Snyder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!
Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for
InboxArmy.
Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.
You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.
Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good.
RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Connect with Scott on
LinkedIn and check out his work on the InboxArmy website and new podcast!
Join
The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • Head to YouTube for digital marketing how-to videos and podcast teasers
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Kapitler

1. Email Marketing Strategies for Nonprofits (00:00:00)

2. Email Analytics for Nonprofit Engagement (00:12:22)

3. Email Marketing Retention and Re-Engagement (00:17:52)

4. Maximizing Email Engagement for Nonprofits (00:28:05)

146 episoder

Artwork
iconDel
 
Manage episode 430494870 series 3336350
Innhold levert av Dana Snyder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dana Snyder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!
Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for
InboxArmy.
Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.
You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.
Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good.
RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Connect with Scott on
LinkedIn and check out his work on the InboxArmy website and new podcast!
Join
The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • Head to YouTube for digital marketing how-to videos and podcast teasers
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Kapitler

1. Email Marketing Strategies for Nonprofits (00:00:00)

2. Email Analytics for Nonprofit Engagement (00:12:22)

3. Email Marketing Retention and Re-Engagement (00:17:52)

4. Maximizing Email Engagement for Nonprofits (00:28:05)

146 episoder

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