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Lab-Grown Diamonds Update with Marty Hurwitz (MVI Marketing)
Manage episode 394105557 series 3547266
Innhold levert av MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this inaugural episode, host Travis Searle talks with Marty Hurwitz, CEO of MVI Marketing, about the current status of lab-grown diamonds. They discuss the impact of bigger industry players like Signet, De Beers, and Richline entering the space, the revenue potential for retailers who are embracing lab-grown options, the marketing techniques jewelers are using to promote them to millennial-age buyers, and what the future of holds.
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