Season 4, Episode 11: Understanding AppLovin

Mobile Dev Memo Podcast

Innhold levert av MobileDevMemo. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av MobileDevMemo eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

4M ago 39:22

MP3•Episoder hjem

In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth.

But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts:

Understanding direct response advertising
Understanding mobile gaming advertising
Understanding AppLovin’s growth

All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

110 episoder

#Business #MobileDevMemo