AppsFlyer’s Ronen Mensa On Massive Mobile Marketing Consolidation and a New Metric With Huge Importance

Mobile Presence

Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Ronen Mense, President, Managing Director - APAC at AppsFlyer. The mobile attribution and marketing analytics platform allow app marketers to easily measure the performance of all their marketing channels. Ronen, a mobile veteran, weighs in on the recent string of acquisitions in the mobile marketing space, a drama he correctly compares to Game of Thrones. (Or is it Game of Phones?) Either way, it’s entertaining. We also learn about Return on Experience (RoX), the new metric marketers will need to monitor as they refocus campaigns to drive retention value over short-term acquisition goals. Finally, Roen walks us through the highlights of two seasons of The Epicenter, his own amazing thought leadership show shining a light on leading senior execs with stories to share.

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