Episode 38. Sallie Jones

More Than Milk

Sallie Jones is the co-creator of Gippsland Jersey, who alongside farmer Steve Reynolds started the milk brand in 2016, shortly after the milk price crash and the death of her father to suicide.

Growing up, Sallie’s father was an early adopter of value adding to his farming business, producing ice cream and selling it in a store in Lakes Entrance, and building a processing factory on his farm right next to the dairy, and it’s his legacy that Sallie continues today. Knowing he would be incredibly proud of the work she has put into getting the factory he built, geting it up and running which is now producing milk, butter and cultured sour creams that is in around 180 big supermarkets, 80 independents and used by some of Melbourne’s best restaurants.

But for her, the growth & success of the brand is more than just about the business, it’s about giving back to the Gippsland community and the strong values around kindness, mental health awareness, and ensuring their farmers are paid a fair price.

In the spirit of reconciliation we would like to acknowlegde the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

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