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211- Public Relations and UGC
Manage episode 439318739 series 3255754
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Hello PR friends!
One of our clients at NATA PR, whose target audience is 15 to 25-year-olds, has asked us to develop an intense UGC strategy.
I thought of discussing it here with you, especially for those who aren’t familiar with this term and its meaning.
So, let’s start with a bit of a definition:
UGC (User-Generated Content) generated by influencers is a rapidly growing trend in digital marketing. UGC refers to content created by users themselves.
Today, this mainly includes videos, reels, and content on TikTok.
This term is also used for software and video game developers who contribute, often on open content aggregation platforms like social networks, discussion forums, and wikis.
UGC content creators often work freelance and can also function as influencers.
They are paid to produce specific content for brands, which is then used across various marketing channels.
UGC creators do not necessarily own the rights to the content once it is handed over to the brand.
It’s also said that when generated by influencers, content becomes a powerful strategy for brands.
Seeing influencers who share similar profiles with a brand’s customers talk about products encourages those customers to purchase the product.
So, here we are, given that we have strong ties with influencers since the beginning of this profession. Our clients also sometimes ask us to deploy content creation programs with hundreds of influencers.
What are our client’s main reasons for implementing a UGC strategy?
- Obtain a large amount of content at a low cost
- Have ready-made content that’s ready to be broadcast
- Give the brand an “authentic” resonance
It must be said that social media platforms require continuous content. Consider that a brand that wants to stay in touch with its potential customers needs an enormous amount of content annually.
According to recent studies, over 70% of Gen Z say they buy products recommended by influencers.
So, it’s easy to understand why brands are turning to this strategy.
Our client has a Facebook page, an Instagram account, a TikTok, and their own website, all of which must be regularly updated and fed with content.
Phew!
Since video content is king, imagine the skyrocketing costs when content creation is outsourced to specialized agencies.
So yes, there’s a solid appeal to work with savvy nano-influencers who are talented in video content creation.
These influencers, often with fewer than 10,000 followers, find it difficult to monetize their influence.
But they can earn income by creating content for brands.
Want to learn more about how to use influencers and this famous UGC strategy to get noticed and boost your sales?
Feel free to reach out to me.
nata@natapr.com
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