Innhold levert av Native Comic Book Society. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Native Comic Book Society eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Native Comic Book Society. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Native Comic Book Society eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Innhold levert av Native Comic Book Society. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Native Comic Book Society eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Episode 6 slightly deviates from the format, so please don't be confused. For the Un-Initiated half the hosts give a great breakdown on Denver Comi-con. The Initiated is about a different topic, a roundtable discussion of the Black Panther Comic Book, and season 2 of the tv series Daredevil and Jessica Jones, along with a smudge of Capt: America Civil War. Since this episode covers several different topics we encourage you the listener to listen to the whole enchilada (sorry if this seems pretentious and stuck up).…
We bring you a very special episode. We take a break from our usual "Bro'ing out" to talk with two local activists from the southwest area about the very important subject of appropriations.....just kidding, it is a serious subject, but this episode brings hope and fun to this very serious issue. If you want to fast forward to the advanced discussion look for 23:07. We'd like to make a correction. In this episode we make comments under the presumption that the creator of Scalped did not consult with any Native representatives. Post episode research we found out that he did consult appropriate Native American leaders.…
In Episode 4 we travel to galaxy not so far away. Star Wars "Super Fans" Arvina Martin and Enoch Endwarrior are our guest. We cover the gamut of intersections where the worlds of Star Wars and Natives collide. Hopefully nobody will get hurt in the process. If you'd like to fast forward to the Initiated section, look for minute 24:27…
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