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Style Guides: Well, One Of Us Is Going To Have To Change.
Manage episode 354715634 series 2970536
Innhold levert av Nick and Jené. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nick and Jené eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A follow up to our Deep Dive Into Licensing video.
So you land a deal with an IP holder to make licensed goods, amazing! But now what? Well, they will give you a style guide and want to see some rough concepts for the collection.
But what is a style guide, how do I use it, and what do I do if I don’t want to use it?
This video jumps right into those questions!
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_____________More from us____________
License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc
Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw
Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY
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