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71- From Zero to $42 Million: Building a Franchise Empire and Leveraging Content Marketing with Brian Beers
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Check out Brian's YouTube channel here: https://www.youtube.com/@brianbeers
Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Brian Beers (https://x.com/brianbeers), a successful entrepreneur who's built a $42 million franchise empire. Recently, Brian has made a head-turning move, diving hard into content creation on YouTube. In this episode, we explore why he's making this pivot, how much he's investing in building a content team, his approach to ROI, and what his master plan looks like.
Questions this Episode Answers:
- Why did Brian Beers pivot into YouTube content creation?
- How is he structuring his content team, and what is the monthly investment?
- How does Brian evaluate the ROI on his content efforts?
- What are the key challenges and opportunities in expanding through franchising?
- How does audience-building play a role in scaling a franchise empire?
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Love it or hate it, I'd love your feedback.
Send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:
00:00 Highlights
00:32 Meet Brian Beers: The Entrepreneur
01:12 The Journey of Franchising
02:50 The Power of Content Creation
05:56 The Strategy Behind YouTube
10:06 The Importance of Consistency
19:05 The Compound Growth of Content Creation
19:33 Building Trust at Scale
20:09 The Power of Distribution Channels
20:35 Transitioning to Full-Time Content Creation
21:53 The Role of a Chief Operating Officer
23:26 Leveraging Special Operations Talent
26:43 Investing in Content Creation
29:44 Measuring Success in Content Growth
32:26 Balancing Business and Personal Interests
35:06 Advice for Aspiring Entrepreneurs
37:42 Conclusion and Next Steps
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