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Applying behavioural science in marketing
Manage episode 366986068 series 3466673
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What drives people to make a purchase? Behavioural science in marketing seeks to understand this, and in this episode, Nicholas Mason (Head of Behavioural Marketing at Webprofits) explains what behavioural science is and how it can be applied to your marketing and your business.
Connect with Nicholas on LinkedIn here - https://www.linkedin.com/in/nicholasmason31/
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